Cynicism is the last refuge of the idealist

September 29, 2005

Warner raises decapitation strategy for Apple | The Register

Filed under: General, Arts, Apple - Administrator @ 9:27 am

Warner raises decapitation strategy for Apple

It’s obviously the week for the arrogance of the record companies to show through - today’s batch of idiocy comes from Michael Nash, Warner’s digital strategy chief.

What if Jobs says 39 cents or 29 cents per download - what then? The industry can say, OK we’ll cut him of - very few people people buy music from digital downloads,” said Nash, who pointed out that most of the music on iPods is from their own collections.

Now there’s a good way to encourage people to buy in to digital downloads - threaten to stop them happening

And how about this little corker

“It’s going to be difficult to get the consumer to stop thinking about owning music, and think about paying for participation instead,” said one executive.

So actually these arrogant bastards really want to get us enslaved to paying them over and over again for their music - they need to go out of business, all of them

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